Top 5 Fashion Games Performance in Portugal Q2 2022

The second quarter of 2022 saw interesting trends in the top 5 fashion games in Portugal, with performance metrics varying across downloads, revenue, and active users. Data provided by Sensor Tower offers insight into these trends, which are summarized below.

Makeup Salon:DIY Makeup Artist from TapMagic experienced fluctuating weekly downloads, peaking at 8.4K in the week of May 2. The app saw a significant increase in active users, starting at 152 in late March and reaching 11K in early May. However, by the end of June, active users had decreased to around 4.7K.

Makeup Stylist: Makeup Game by Gametertain showed a steady climb in weekly downloads, reaching a high of 5.9K in mid-June. Active users also saw a consistent increase, starting at 97 in early April and peaking at 24.8K by the end of June. Revenue remained minimal, with a single instance of $2 in mid-June.

Hair Challenge from Rollic Games had a relatively stable download rate, fluctuating around the 2K mark. Active users remained steady throughout the quarter, with a slight peak at nearly 24K in mid-April, eventually stabilizing around 19K by the end of June.

Love Fantasy: Match & Stories by Long-WINd saw a decline in both downloads and active users over the quarter. Downloads dropped from 3.7K in late March to just 405 by the end of June. Similarly, active users decreased from approximately 12.9K to 5.7K over the same period. Revenue also saw a downward trend, starting at $41 in late March and dropping to $17 by the end of June.

Lastly, Bra Maker by SayGames Ltd experienced a notable decline in weekly downloads, from 4.5K in late April to just over 1K by the end of June. Active users peaked at 13.1K in mid-May but gradually declined to 10K by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.